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Samar Sarabhai · Study

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Samar Sarabhai

2 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-9044-7858

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i101

Citations64

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Most cited in this library

Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps2022 · 58 citations
Overload Confusion Proneness: The Underlying Cognitive Vulnerabilities and Their Decision Moderations through Various Risk Reduction Strategies in High Involvement Personal Care Category2014 · 6 citations

Works

2 shown

Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps

Journal of Retailing and Consumer Services·2022·2 authors

58citations

Overload Confusion Proneness: The Underlying Cognitive Vulnerabilities and Their Decision Moderations through Various Risk Reduction Strategies in High Involvement Personal Care Category

Asia-Pacific Journal of Management Research and Innovation·2014·2 authors

6citations