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Anika Schweda · Study
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Author
Anika Schweda
6 works
· latest 2011
· 1 institutions
cluster: provisional
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6
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6
Citations
251
Works here
6
09
10
11
Most cited in this library
The Residual Impact of Avoided Television Advertising
2010 · 70 citations
Viewing Angle Matters-Screen Type Does Not
2009 · 57 citations
Using the P3a to gauge automatic attention to interactive television advertising
2010 · 57 citations
How coviewing reduces the effectiveness of TV advertising
2011 · 34 citations
Interactive TV advertising: iTV ad executional factors
2011 · 23 citations
Works
6 shown
Interactive TV advertising: iTV ad executional factors
Journal of Business Research
·
2011
·
3 authors
23
citations
How coviewing reduces the effectiveness of TV advertising
Journal of Marketing Communications
·
2011
·
4 authors
34
citations
Using the P3a to gauge automatic attention to interactive television advertising
Journal of Economic Psychology
·
2010
·
7 authors
57
citations
Minimum effective frequency for interactive television ads
Journal of Direct Data and Digital Marketing Practice
·
2010
·
3 authors
·
Open access
10
citations
The Residual Impact of Avoided Television Advertising
Journal of Advertising
·
2010
·
3 authors
70
citations
Viewing Angle Matters-Screen Type Does Not
Journal of Communication
·
2009
·
3 authors
57
citations