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Geoff Simmons · Study
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Author
Geoff Simmons
22 works
· latest 2020
· 2 institutions
cluster: provisional
ORCID 0000-0002-3506-4157
Works
22 shown
The crucial role of market intelligence in the development of small business marketing capabilities
Journal of Small Business and Enterprise Development
·
2020
·
3 authors
·
Open access
51
citations
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Journal of Business Research
·
2016
·
5 authors
·
Open access
92
citations
Institutional maintenance work and power preservation in business exchanges: Insights from industrial supplier workshops
Industrial Marketing Management
·
2015
·
4 authors
·
Open access
32
citations
An exploration of business model development in the commercialization of technology innovations
R and D Management
·
2014
·
5 authors
101
citations
Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?
International Small Business Journal Researching Entrepreneurship
·
2013
·
4 authors
·
Open access
50
citations
Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
Industrial Marketing Management
·
2013
·
3 authors
106
citations
An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology
International Small Business Journal Researching Entrepreneurship
·
2012
·
5 authors
·
Open access
149
citations
The relationship between small business market orientation and environmental uncertainty
Marketing Intelligence & Planning
·
2012
·
4 authors
84
citations
Reciprocal value propositions in practice: Constraints in digital markets
Industrial Marketing Management
·
2011
·
3 authors
70
citations
An exploration of small business Website optimization: Enablers, influencers and an assessment approach
International Small Business Journal Researching Entrepreneurship
·
2011
·
3 authors
71
citations
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
·
2010
·
2 authors
142
citations
E-Commerce and Small and Medium-Sized Enterprises in S.E.Wales
IGI Global eBooks
·
2010
·
4 authors
·
chapter
3
citations
E-Fulfilment and Offshore Centres
IGI Global eBooks
·
2010
·
2 authors
·
chapter
0
citations
Brilliant mistake! Essays on incidents of management mistakes and mea culpa
International Journal of Retail & Distribution Management
·
2010
·
2 authors
17
citations
E-Commerce Adoption and Small Business in the Global Marketplace
IGI Global eBooks
·
2010
·
1 author
·
book
11
citations
E-commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization
·
2010
·
2 authors
11
citations
Opportunity and Innovation
The International Journal of Entrepreneurship and Innovation
·
2009
·
3 authors
18
citations
E-Commerce optimization and small business in the global marketplace
Research Portal (Queen's University Belfast)
·
2009
·
2 authors
0
citations
Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
Journal of Strategic Marketing
·
2008
·
4 authors
·
Open access
274
citations
A Conceptualization of the Determinants of Small Business Website Adoption
International Small Business Journal Researching Entrepreneurship
·
2008
·
3 authors
136
citations
Marketing to postmodern consumers: introducing the internet chameleon
European Journal of Marketing
·
2008
·
1 author
221
citations
Determinants of internet adoption by SME agri‐food companies
Journal of Small Business and Enterprise Development
·
2007
·
4 authors
54
citations