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Norman Kangun · Study
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Author
Norman Kangun
10 works
· latest 1997
· 3 institutions
cluster: provisional
Works
10 shown
International environmental marketing claims
International Marketing Review
·
1997
·
4 authors
116
citations
An International Comparison of Environmental Advertising: Substantive versus Associative Claims
Journal of Macromarketing
·
1996
·
4 authors
·
Open access
108
citations
Does environmental advertising reflect integrated marketing communications?: An empirical investigation
Journal of Business Research
·
1996
·
4 authors
71
citations
Going green in the service sector
European Journal of Marketing
·
1996
·
4 authors
156
citations
Regulation of Environmental Marketing Claims: A Comparative Perspective
International Journal of Advertising
·
1995
·
2 authors
78
citations
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Journal of Advertising
·
1993
·
3 authors
602
citations
Environmental Advertising Claims: A Preliminary Investigation
Journal of Public Policy & Marketing
·
1991
·
3 authors
255
citations
Verbal and Visual References to Competition in Comparative Advertising
Journal of Advertising
·
1986
·
3 authors
69
citations
The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission
Journal of Public Policy & Marketing
·
1985
·
2 authors
38
citations
Environmentally Concerned Consumers-Racial Variations
Journal of Marketing
·
1978
·
3 authors
94
citations