SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Arezou Ghiassaleh · Study

Home/Author

Arezou Ghiassaleh

3 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-6085-2035

h-index3

i103

Citations255

Works here3

20

24

Most cited in this library

Influencer marketing effectiveness: A meta-analytic review2024 · 217 citations
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior2020 · 23 citations
The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior2024 · 15 citations

Works

3 shown

Influencer marketing effectiveness: A meta-analytic review

Journal of the Academy of Marketing Science·2024·4 authors·Open access

217citations

The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior

Journal of Retailing·2024·3 authors·Open access

15citations

Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior

International Journal of Research in Marketing·2020·3 authors·Open access

23citations