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D.W. Purnell · Study

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D.W. Purnell

1 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-5181-4771

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Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques2024 · 4 citations

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Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques

Journal of Marketing Analytics·2024·4 authors·Open access

4citations