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Kan Jiang · Study

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Kan Jiang

4 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-1828-1221

h-index4

i104

Citations215

Works here4

15

23

24

Most cited in this library

Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement2023 · 164 citations
Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective2024 · 23 citations
The impact of channel integration on channel reciprocity in the multi-channel retailing context2015 · 15 citations
Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention2024 · 13 citations

Works

4 shown

Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective

Journal of Retailing and Consumer Services·2024·3 authors

23citations

Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention

Behavioral Sciences·2024·1 author·Open access

13citations

Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement

Journal of Retailing and Consumer Services·2023·3 authors

164citations

The impact of channel integration on channel reciprocity in the multi-channel retailing context

·2015·2 authors·other

15citations