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Dongmei Zha · Study
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Author
Dongmei Zha
7 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-4886-1278
Works
7 shown
Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework
Industrial Marketing Management
·
2024
·
3 authors
·
Open access
40
citations
Examining the Impact of Sensory Brand Experience on Brand Loyalty
Corporate Reputation Review
·
2024
·
4 authors
·
Open access
42
citations
Synthesizing the customer experience concept: A multimodularity approach
Journal of Business Research
·
2023
·
3 authors
·
Open access
32
citations
Embracing the paradox of customer experiences in the hospitality and tourism industry
International Journal of Management Reviews
·
2023
·
3 authors
·
Open access
35
citations
Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Qualitative Market Research An International Journal
·
2022
·
4 authors
·
Open access
37
citations
Making sense of sensory brand experience: Constructing an integrative framework for future research
International Journal of Management Reviews
·
2021
·
4 authors
·
Open access
70
citations
An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction
International Journal of Management Reviews
·
2020
·
4 authors
90
citations