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Tien-Tien Liao · Study

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Tien-Tien Liao

2 works· latest 2020· 1 institutionscluster: provisional

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i102

Citations117

Works here2

19

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Most cited in this library

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions2020 · 63 citations
An exploration of celebrity business ventures and their appeal to fans and non-fans2019 · 54 citations

Works

2 shown

Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

Asia Pacific Journal of Marketing and Logistics·2020·3 authors

63citations

An exploration of celebrity business ventures and their appeal to fans and non-fans

Journal of Retailing and Consumer Services·2019·4 authors

54citations