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Maja Šerić · Study
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Author
Maja Šerić
25 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-7799-2592
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22
Citations
1,124
Works here
25
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Most cited in this library
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
2014 · 138 citations
Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis
2016 · 110 citations
Influence of environmental practices on brand equity, satisfaction and word of mouth
2019 · 97 citations
How can perceived consistency in marketing communications influence customer–brand relationship outcomes?
2019 · 92 citations
The impact of value co-creation in sustainable services: understanding generational differences
2022 · 77 citations
Works
25 shown
Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry
Corporate Communications An International Journal
·
2024
·
3 authors
8
citations
The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry
Journal of East European Management Studies
·
2023
·
3 authors
8
citations
The impact of value co-creation in sustainable services: understanding generational differences
Journal of Services Marketing
·
2022
·
3 authors
77
citations
Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research
Sustainability
·
2021
·
2 authors
·
Open access
19
citations
How does Integrated Marketing Communication boost guest satisfaction? A proposal through ecological knowledge and value co-creation
Cuadernos de Gestión
·
2021
·
3 authors
·
Open access
10
citations
Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis
Journal of Hospitality and Tourism Insights
·
2020
·
2 authors
42
citations
The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing
Journal of Relationship Marketing
·
2019
·
4 authors
·
Open access
20
citations
Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?
International Journal of Contemporary Hospitality Management
·
2019
·
2 authors
41
citations
How can perceived consistency in marketing communications influence customer–brand relationship outcomes?
European Management Journal
·
2019
·
3 authors
92
citations
Influence of environmental practices on brand equity, satisfaction and word of mouth
Journal of Brand Management
·
2019
·
4 authors
97
citations
Trading off benefits and costs in higher education: A qualitative research with international incoming students
The International Journal of Management Education
·
2017
·
3 authors
27
citations
The causal relationship between store equity and loyalty: Testing two alternative models in retailing
Journal of Brand Management
·
2017
·
4 authors
20
citations
Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach
Market-Tržište
·
2016
·
3 authors
·
Open access
10
citations
Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis
Tourism Management
·
2016
·
4 authors
110
citations
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
Current Issues in Tourism
·
2016
·
3 authors
43
citations
Content analysis of the empirical research on IMC from 2000 to 2015
Journal of Marketing Communications
·
2016
·
1 author
37
citations
Customer-based brand equity building
Journal Of Vacation Marketing
·
2016
·
3 authors
33
citations
Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries
Economic Research-Ekonomska Istraživanja
·
2016
·
3 authors
·
Open access
7
citations
Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels
Journal of Service Theory and Practice
·
2015
·
3 authors
39
citations
Insights on integrated marketing communications: implementation and impact in hotel companies
International Journal of Contemporary Hospitality Management
·
2015
·
3 authors
65
citations
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
International Journal of Hospitality Management
·
2014
·
3 authors
138
citations
ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions
Journal of Hospitality Marketing & Management
·
2012
·
2 authors
76
citations
Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests
University of Zagreb University Computing Centre (SRCE)
·
2012
·
2 authors
·
Open access
13
citations
Differences in elementary school achievement between girls and boys: Does the teacher gender play a role?
European Journal of Psychology of Education
·
2011
·
3 authors
62
citations
Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels
Journal of Retail & Leisure Property
·
2011
·
2 authors
·
Open access
30
citations