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Mathias C. Streicher · Study

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Mathias C. Streicher

5 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-0845-3990

h-index5

i105

Citations162

Works here5

15

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21

Most cited in this library

Multisensory interaction in product choice: Grasping a product affects choice of other seen products2016 · 58 citations
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing2020 · 53 citations
Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice2015 · 25 citations
Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles2021 · 13 citations
Sensorimotor experiences in servicescapes predict attitude formation through memory dynamics: A longitudinal study2019 · 13 citations

Works

5 shown

Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles

Journal of Marketing·2021·2 authors·Open access

13citations

Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing

Journal of Consumer Research·2020·3 authors·Open access

53citations

Sensorimotor experiences in servicescapes predict attitude formation through memory dynamics: A longitudinal study

Psychology and Marketing·2019·3 authors·Open access

13citations

Multisensory interaction in product choice: Grasping a product affects choice of other seen products

Journal of Consumer Psychology·2016·2 authors

58citations

Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice

Applied Cognitive Psychology·2015·2 authors

25citations