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Rozita Naina Mohamed · Study

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Rozita Naina Mohamed

4 works· latest 2016· 2 institutionscluster: provisionalORCID 0000-0003-3448-7091

h-index4

i104

Citations164

Works here4

12

14

16

Most cited in this library

Celebrity Entrepreneur Endorsement and Advertising Effectiveness2014 · 101 citations
The impact of financial ratios on the financial performance of a chemical company2014 · 41 citations
Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia2012 · 12 citations
Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion2016 · 10 citations

Works

4 shown

Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion

Procedia Economics and Finance·2016·4 authors·Open access

10citations

Celebrity Entrepreneur Endorsement and Advertising Effectiveness

Procedia - Social and Behavioral Sciences·2014·4 authors·other·Open access

101citations

The impact of financial ratios on the financial performance of a chemical company

World Journal of Entrepreneurship Management and Sustainable Development·2014·3 authors

41citations

Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia

Procedia - Social and Behavioral Sciences·2012·2 authors·other·Open access

12citations