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Louvins Pierre · Study

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Louvins Pierre

3 works· latest 2025· 1 institutionscluster: provisionalORCID 0009-0009-1867-4656

h-index3

i101

Citations23

Works here3

23

25

Most cited in this library

The effect of covert advertising recognition on consumer attitudes: A systematic review2023 · 12 citations
The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention2023 · 6 citations
A Conceptual Essay on Consumer Identity and Information Processing: Integrating Social Identity Theory and the Heuristic-Systematic Model2025 · 5 citations

Works

3 shown

A Conceptual Essay on Consumer Identity and Information Processing: Integrating Social Identity Theory and the Heuristic-Systematic Model

Advertising & Society Quarterly·2025·1 author·Open access

5citations

The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention

Journal of Current Issues & Research in Advertising·2023·2 authors

6citations

The effect of covert advertising recognition on consumer attitudes: A systematic review

Journal of Marketing Communications·2023·1 author·review

12citations