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Juan Pablo Arrubla Zapata · Study
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Juan Pablo Arrubla Zapata
4 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-6240-3564
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Most cited in this library
Análisis de las estrategias de marketing relacional en instituciones de educación superior de Colombia y España
2020 · 18 citations
Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning
2021 · 18 citations
Green Buying Behaviour: An Integrated Model
2024 · 14 citations
Evolución del mercadeo en el sector universitario
2020 · 12 citations
Works
4 shown
Green Buying Behaviour: An Integrated Model
Sustainability
·
2024
·
7 authors
·
Open access
14
citations
Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning
Heliyon
·
2021
·
7 authors
·
Open access
18
citations
Análisis de las estrategias de marketing relacional en instituciones de educación superior de Colombia y España
Retos
·
2020
·
4 authors
·
Open access
18
citations
Evolución del mercadeo en el sector universitario
Revista Venezolana de Gerencia
·
2020
·
2 authors
·
Open access
12
citations