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John M. McGrath · Study

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John M. McGrath

4 works· latest 2010· 2 institutionscluster: provisionalORCID 0000-0001-9798-7902

h-index4

i104

Citations143

Works here4

02

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10

Most cited in this library

A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept2005 · 79 citations
The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness2004 · 26 citations
Attitudes About Marketing in Higher Education: An Exploratory Study2002 · 22 citations
Using Means-End Analysis to Test Integrated Marketing Communications Effects2010 · 16 citations

Works

4 shown

Using Means-End Analysis to Test Integrated Marketing Communications Effects

Journal of Promotion Management·2010·1 author

16citations

A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept

Journal of Marketing Communications·2005·1 author

79citations

The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness

Journal of Current Issues & Research in Advertising·2004·2 authors

26citations

Attitudes About Marketing in Higher Education: An Exploratory Study

Journal of Marketing for HIGHER EDUCATION·2002·1 author

22citations