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Ian Grime · Study

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Ian Grime

4 works· latest 2014· 2 institutionscluster: provisional

h-index4

i104

Citations405

Works here4

02

05

08

14

Most cited in this library

The impact of brand extensions on brand personality: experimental evidence2005 · 188 citations
Consumer evaluations of extensions and their effects on the core brand2002 · 165 citations
Desired and perceived identities of fashion retailers2008 · 41 citations
High Street research agenda: identifying High Street research priorities2014 · 11 citations

Works

4 shown

High Street research agenda: identifying High Street research priorities

Journal of Place Management and Development·2014·4 authors

11citations

Desired and perceived identities of fashion retailers

European Journal of Marketing·2008·3 authors·Open access

41citations

The impact of brand extensions on brand personality: experimental evidence

European Journal of Marketing·2005·3 authors·Open access

188citations

Consumer evaluations of extensions and their effects on the core brand

European Journal of Marketing·2002·3 authors·Open access

165citations