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Amonrat Thoumrungroje · Study

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Amonrat Thoumrungroje

10 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-2398-7165

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i1010

Citations669

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Most cited in this library

The Influence of Social Media Intensity and EWOM on Conspicuous Consumption2014 · 179 citations
Market orientation, international business relationships and perceived export performance2007 · 162 citations
The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance2013 · 79 citations
A Cross-National Study of Consumer Spending Behavior: The Impact of Social Media Intensity and Materialism2018 · 67 citations
When do customer orientation and innovation capabilities matter? An investigation of contextual impacts2019 · 48 citations

Works

10 shown

Consumer xenocentrism when domestic products are better

International Marketing Review·2024·3 authors

16citations

Investigating M-Payment Intention across Consumer Cohorts

Journal of theoretical and applied electronic commerce research·2024·2 authors·Open access

10citations

When do customer orientation and innovation capabilities matter? An investigation of contextual impacts

Asia Pacific Journal of Marketing and Logistics·2019·2 authors

48citations

Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization

Journal of Global Marketing·2019·2 authors

44citations

A Cross-National Study of Consumer Spending Behavior: The Impact of Social Media Intensity and Materialism

Journal of International Consumer Marketing·2018·1 author

67citations

A Cross-Cultural Examination of the Impact of Transformation Expectations on Impulse Buying and Conspicuous Consumption

Journal of International Consumer Marketing·2017·2 authors

24citations

The Influence of Social Media Intensity and EWOM on Conspicuous Consumption

Procedia - Social and Behavioral Sciences·2014·1 author·other·Open access

179citations

The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance

Journal of Strategic Marketing·2013·2 authors

79citations

Market orientation, international business relationships and perceived export performance

International Marketing Review·2007·3 authors

162citations

Entrepreneurial Strategic Posture, International Diversification, and Firm Performance

Multinational Business Review·2005·2 authors

40citations