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Sangmee Lee · Study

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Sangmee Lee

1 works· latest 2015· 1 institutionscluster: provisional

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Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes2015 · 121 citations

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Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes

Computers in Human Behavior·2015·3 authors

121citations