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Richard L. Gruner · Study

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Richard L. Gruner

7 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-5176-8584

h-index7

i107

Citations451

Works here7

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Most cited in this library

Firm-hosted online brand communities and new product success2013 · 139 citations
Exploring customer experience, commitment, and engagement behaviours2020 · 132 citations
Exploring materialism and frugality in determining product end‐use consumption behaviors2018 · 84 citations
Mimicking natural ecosystems to develop sustainable supply chains: A theory of socio-ecological intergradation2017 · 44 citations
Value‐facilitating simplification in marketing: A systematic review and research agenda2021 · 22 citations

Works

7 shown

Value‐facilitating simplification in marketing: A systematic review and research agenda

International Journal of Management Reviews·2021·2 authors·review

22citations

Exploring customer experience, commitment, and engagement behaviours

Journal of Strategic Marketing·2020·3 authors

132citations

Exploring materialism and frugality in determining product end‐use consumption behaviors

Psychology and Marketing·2018·4 authors

84citations

Mimicking natural ecosystems to develop sustainable supply chains: A theory of socio-ecological intergradation

Journal of Cleaner Production·2017·2 authors·Open access

44citations

Variable use of standards-based IOS enabling technologies in Australian SMEs: an examination of deliberate and emergent decision making processes

European Journal of Information Systems·2017·2 authors

15citations

Exploring reduced global standards-based inter-organisational information technology adoption

International Journal of Operations & Production Management·2015·2 authors

15citations

Firm-hosted online brand communities and new product success

Journal of the Academy of Marketing Science·2013·3 authors

139citations