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Jean‐Marc Lehu · Study

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Jean‐Marc Lehu

11 works· latest 2017· 2 institutionscluster: provisional

h-index9

i108

Citations364

Works here11

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Most cited in this library

Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context2004 · 81 citations
The Product Well Placed2010 · 79 citations
Effectiveness of brand placement: New insights about viewers2007 · 75 citations
Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure2009 · 39 citations
Hedonic Contamination of Entertainment2017 · 30 citations

Works

11 shown

Hedonic Contamination of Entertainment

Journal of Advertising Research·2017·4 authors

30citations

The Product Well Placed

Journal of Advertising Research·2010·3 authors

79citations

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Recherche et Applications en Marketing (English Edition)·2009·2 authors

39citations

Souvenir des marques placées dans les films: interactions entre proéminence et intégration en conditions réelles d'exposition

Recherche et Applications en Marketing (French Edition)·2009·2 authors

11citations

Aux sources du e-Commerce de grande distribution enfin efficace et rentable

Décisions Marketing·2008·1 author

0citations

Aux sources du e-Commerce de grande distribution enfin efficace et rentable

Décisions Marketing·2008·2 authors·Open access

0citations

Effectiveness of brand placement: New insights about viewers

Journal of Business Research·2007·2 authors

75citations

Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing

·2006·1 author·book

9citations

Le placement de marques au cinéma : Proposition de la location du placement à l’écran comme nouveau facteur d’efficacité potentielle

Décisions Marketing·2005·1 author

29citations

Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context

Journal of Marketing Communications·2004·1 author

81citations

Marketing du cinquième sens : L'Aromachologie au service de la stratégie marketing ?

Décisions Marketing·1998·3 authors

11citations