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Himadri Roy Chaudhuri · Study
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Author
Himadri Roy Chaudhuri
19 works
· latest 2021
· 4 institutions
cluster: provisional
ORCID 0000-0001-8143-7287
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Citations
917
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Most cited in this library
Conspicuous consumption orientation: Conceptualisation, scale development and validation
2011 · 212 citations
Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective
2006 · 194 citations
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
2021 · 165 citations
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model
2019 · 89 citations
Normative Violence in Domestic Service: A Study of Exploitation, Status, and Grievability
2020 · 33 citations
Works
19 shown
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
Journal of Business Research
·
2021
·
3 authors
165
citations
Can we a nti‐consume our way to sustainability? Finding answers at the intersection of cultural values
Journal of Consumer Behaviour
·
2020
·
4 authors
26
citations
Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India
Journal of Macromarketing
·
2020
·
2 authors
12
citations
Normative Violence in Domestic Service: A Study of Exploitation, Status, and Grievability
Journal of Business Ethics
·
2020
·
4 authors
·
Open access
33
citations
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model
Psychology and Marketing
·
2019
·
3 authors
89
citations
The karma of consumption: role of materialism in the pursuit of life satisfaction
European Journal of Marketing
·
2019
·
4 authors
·
Open access
24
citations
Self-control and sustainability consumption: Findings from a cross cultural study
Journal of International Consumer Marketing
·
2019
·
3 authors
27
citations
Assessing Scientific Claims In Print Ads that Promote Cosmetics
Journal of Advertising Research
·
2019
·
3 authors
13
citations
A Qualitative Study on the Survival Strategies of Retailers in BoP Markets
Emerald Group Publishing Limited eBooks
·
2018
·
3 authors
·
chapter
2
citations
Market-mediated authenticity in culturally themed culinary space
Qualitative Market Research An International Journal
·
2018
·
4 authors
17
citations
Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis
Vision The Journal of Business Perspective
·
2016
·
3 authors
1
citations
Constructing a conceptual model of purchase behaviour of village shopkeepers – a study of small rural retailers in Eastern India
Journal of Retailing and Consumer Services
·
2015
·
3 authors
14
citations
Understanding the Antecedents of Intention to Use Mobile Internet Banking in I ndia: Opportunities for Microfinance Institutions
Strategic Change
·
2015
·
4 authors
14
citations
Impact of firm ' s reputation and ethnocentrism on attitude towards foreign products
Marketing Intelligence & Planning
·
2014
·
2 authors
25
citations
Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market
Journal of Indian Business Research
·
2012
·
2 authors
18
citations
Conspicuous consumption orientation: Conceptualisation, scale development and validation
Journal of Consumer Behaviour
·
2011
·
3 authors
212
citations
Conspicuous Consumption: Is That All Bad? Investigating the Alternative Paradigm
Vikalpa The Journal for Decision Makers
·
2010
·
2 authors
·
Open access
16
citations
Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective
·
2006
·
2 authors
194
citations
Understanding the interrelationship between regional differences and material aspiration in the context of Indian diversity: Results of an exploratory study
Asia Pacific Journal of Marketing and Logistics
·
2005
·
1 author
15
citations