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Muhammad Rafay Nawaz · Study

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Muhammad Rafay Nawaz

2 works· latest 2023· 1 institutionscluster: provisional

h-index2

i102

Citations758

Works here2

13

23

Most cited in this library

Social exchange theory: Systematic review and future directions2023 · 619 citations
Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market2013 · 139 citations

Works

2 shown

Social exchange theory: Systematic review and future directions

Frontiers in Psychology·2023·5 authors·review·Open access

619citations

Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market

·2013·4 authors

139citations