S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Martin Haupt · Study
Home
/
Author
Martin Haupt
2 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-1083-0388
Works
2 shown
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Journal of Product & Brand Management
·
2023
·
5 authors
67
citations
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Journal of Brand Management
·
2023
·
3 authors
·
Open access
96
citations