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Marius Claudy · Study

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Marius Claudy

13 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0001-7214-1687

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Citations2,177

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Most cited in this library

Consumer resistance to innovation—a behavioral reasoning perspective2014 · 622 citations
Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory2013 · 449 citations
Going above and beyond: how sustainability culture and entrepreneurial orientation drive social sustainability supply chain practice adoption2015 · 333 citations
The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay2011 · 206 citations
The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success2016 · 177 citations

Works

13 shown

Artificial Intelligence Can’t Be Charmed: The Effects of Impartiality on Laypeople’s Algorithmic Preferences

Frontiers in Psychology·2022·3 authors·Open access

34citations

Reckless spreader or blameless victim? How vaccination status affects responses to COVID-19 patients

Social Science & Medicine·2022·3 authors·Open access

25citations

The role of brand in overcoming consumer resistance to autonomous vehicles

Psychology and Marketing·2021·4 authors

43citations

Are Sugar-Sweetened Beverage Taxes Effective? Reviewing the Evidence Through a Marketing Systems Lens

Journal of Public Policy & Marketing·2020·5 authors

27citations

The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success

Journal of Product Innovation Management·2016·2 authors

177citations

Piggy in the Middle: How Direct Customer Power Affects First-Tier Suppliers’ Adoption of Socially Responsible Procurement Practices and Performance

Journal of Business Ethics·

2016

·4 authors

·Open access

98citations

Going above and beyond: how sustainability culture and entrepreneurial orientation drive social sustainability supply chain practice adoption

Supply Chain Management An International Journal·2015·4 authors·Open access

333citations

Consumer resistance to innovation—a behavioral reasoning perspective

Journal of the Academy of Marketing Science·2014·3 authors

622citations

Understanding the Underutilization of Urban Bicycle Commuting: A Behavioral Reasoning Perspective

Journal of Public Policy & Marketing·2014·1 author

130citations

Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

Journal of Macromarketing·2013·2 authors·Open access

449citations

The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay

Energy Policy·2011·3 authors·Open access

206citations

An Empirical Investigation of Consumer Resistance to Green Product Innovation

Arrow - TU Dublin (Technological University Dublin)·2011·1 author·thesis·Open access

17citations

Consumer Resistance to Green Innovations: Developing a New Scale and an Underlying Framework

Arrow@dit (Dublin Institute of Technology)·2010·4 authors·other·Open access

16citations