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Miao Huang · Study

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Miao Huang

2 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-1762-2239

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i101

Citations41

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23

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Most cited in this library

The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App2023 · 34 citations
Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars2025 · 7 citations

Works

2 shown

Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars

International Journal of Customer Relationship Marketing and Management·2025·2 authors·Open access

7citations

The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App

Sustainability·2023·3 authors·Open access

34citations