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Tingting Mo · Study

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Tingting Mo

5 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-2852-0193

h-index5

i105

Citations113

Works here5

19

20

22

24

Most cited in this library

The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption2024 · 30 citations
“I must have done something good”: Justifying luxury consumption with karmic beliefs2022 · 24 citations
Standing out vs fitting in: luxury value perception and acculturation2019 · 24 citations
“Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers' luxury consumption2020 · 21 citations
Making an exciting brand big: Brand personality, logo size and brand evaluation2019 · 14 citations

Works

5 shown

The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption

Psychology and Marketing·2024·2 authors

30citations

“I must have done something good”: Justifying luxury consumption with karmic beliefs

Journal of Business Research·2022·3 authors

24citations

“Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers' luxury consumption

Asia Pacific Journal of Marketing and Logistics·2020·1 author

21citations

Making an exciting brand big: Brand personality, logo size and brand evaluation

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration·2019·2 authors

14citations

Standing out vs fitting in: luxury value perception and acculturation

International Marketing Review·2019·2 authors

24citations