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Wendell R. Smith · Study

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Wendell R. Smith

3 works· latest 1978cluster: provisional

h-index3

i103

Citations1,975

Works here3

56

68

78

Most cited in this library

Product Differentiation and Market Segmentation as Alternative Marketing Strategies1956 · 1,909 citations
Physical Distribution Management: Logistics Problems of the Firm1968 · 42 citations
Introduction to Special Section on Market Segmentation Research1978 · 24 citations

Works

3 shown

Introduction to Special Section on Market Segmentation Research

Journal of Marketing Research·1978·2 authors

24citations

Physical Distribution Management: Logistics Problems of the Firm

·1968·4 authors·book

42citations

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Journal of Marketing·1956·1 author

1,909citations