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Donald L. Brady · Study

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Donald L. Brady

4 works· latest 2009· 3 institutionscluster: provisional

h-index4

i103

Citations80

Works here4

79

89

07

09

Most cited in this library

The Effect of Managerial Attitudes on Alternative Exporting Methods1979 · 40 citations
The current status of course offerings in pricing in the business curriculum2007 · 16 citations
New product development: an overlooked but critical course2009 · 15 citations
A Binational Analysis of Marketing Programmes Used by Small Retailers in Great Britain and the US1989 · 9 citations

Works

4 shown

New product development: an overlooked but critical course

Journal of Product & Brand Management·2009·3 authors

15citations

The current status of course offerings in pricing in the business curriculum

Journal of Product & Brand Management·2007·2 authors

16citations

A Binational Analysis of Marketing Programmes Used by Small Retailers in Great Britain and the US

International Journal of Retail & Distribution Management·1989·2 authors

9citations

The Effect of Managerial Attitudes on Alternative Exporting Methods

Journal of International Business Studies·1979·2 authors

40citations