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Cuauhtémoc Luna‐Nevarez · Study

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Cuauhtémoc Luna‐Nevarez

5 works· latest 2021· 3 institutionscluster: provisionalORCID 0009-0005-2001-5802

h-index5

i105

Citations557

Works here5

12

17

21

Most cited in this library

Journal of Destination Marketing & Management2012 · 267 citations
Common practices in destination website design2012 · 168 citations
“Showrooming” in Consumer Electronics Retailing: An Empirical Study2017 · 64 citations
The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce2021 · 44 citations
What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement2012 · 14 citations

Works

5 shown

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce

Journal of Internet Commerce·2021·2 authors

44citations

“Showrooming” in Consumer Electronics Retailing: An Empirical Study

Journal of Internet Commerce·2017·2 authors

64citations

Common practices in destination website design

Journal of Destination Marketing & Management·2012·2 authors

168citations

Journal of Destination Marketing & Management

·2012·2 authors

267citations

What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement

Journal of Current Issues & Research in Advertising·2012·2 authors

14citations