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Lorrie Arganbright · Study
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Lorrie Arganbright
1 works
· latest 1999
cluster: provisional
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The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance
1999 · 236 citations
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The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance
Journal of Marketing Management
·
1999
·
4 authors
236
citations