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Adam J. Mills · Study
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Author
Adam J. Mills
7 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-2924-0150
Works
7 shown
Strategic Brand Storytelling
Journal of Strategic Marketing
·
2023
·
1 author
9
citations
Brand stories: bringing narrative theory to brand management
Journal of Strategic Marketing
·
2021
·
2 authors
82
citations
The communal consumption experience: sharing, rituals, & socialization
Journal of Wine Research
·
2021
·
2 authors
·
Open access
2
citations
Brand management in the era of fake news: narrative response as a strategy to insulate brand value
Journal of Product & Brand Management
·
2019
·
2 authors
86
citations
Harnessing Digital Disruption With Marketing Simulations
Journal of Marketing Education
·
2018
·
3 authors
49
citations
Engaging Students With Social Media
Journal of Marketing Education
·
2015
·
4 authors
54
citations
Reading between the vines: analyzing the readability of consumer brand wine web sites
International Journal of Wine Business Research
·
2012
·
3 authors
16
citations