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Laura Ries · Study

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Laura Ries

4 works· latest 2005· 1 institutionscluster: provisional

h-index4

i104

Citations324

Works here4

01

02

05

Most cited in this library

The Fall of Advertising and the Rise of PR2002 · 136 citations
The 22 Immutable Laws of Branding2001 · 124 citations
The 22 immutable laws of branding : how to build a product or service into a world-class brand2002 · 49 citations
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands2005 · 15 citations

Works

4 shown

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

·2005·2 authors

15citations

The Fall of Advertising and the Rise of PR

·2002·2 authors

136citations

The 22 immutable laws of branding : how to build a product or service into a world-class brand

HarperBusiness eBooks·2002·2 authors·book

49citations

The 22 Immutable Laws of Branding

Symphonya Emerging Issues in Management·2001·2 authors·Open access

124citations