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Jin-A Choi · Study

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Jin-A Choi

2 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-7939-2390

h-index2

i102

Citations23

Works here2

16

22

Most cited in this library

Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising2016 · 12 citations
Comparing public responses to apologies: examining crisis communication strategies using network analysis and topic modeling2022 · 11 citations

Works

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Comparing public responses to apologies: examining crisis communication strategies using network analysis and topic modeling

Quality & Quantity·2022·2 authors

11citations

Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising

Journal of Global Marketing·2016·2 authors

12citations