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Yong J. Hyun · Study

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Yong J. Hyun

9 works· latest 2015· 3 institutionscluster: provisional

h-index7

i107

Citations712

Works here9

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Most cited in this library

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector2010 · 289 citations
Effects of perceived behavioral control on the consumer usage intention of e-coupons2006 · 248 citations
Cultural Adaptation of Business Expatriates in the Host Marketplace2001 · 62 citations
The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies2001 · 43 citations
The importance of social and ideal social dimensions in self‐congruity research2012 · 33 citations

Works

9 shown

The moderating effect of self-esteem on consumer responses to global positioning in advertising

International Journal of Advertising·2015·3 authors

22citations

The Effect of Time Pressure on Choice and Postpurchase Processes

SSRN Electronic Journal·2013·4 authors·preprint·Open access

1citations

The importance of social and ideal social dimensions in self‐congruity research

Asian Journal Of Social Psychology·2012·2 authors

33citations

The effect of goal activation on the evaluation of hybrid products1

Japanese Psychological Research·2011·3 authors

0citations

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Industrial Marketing Management·2010·2 authors

289citations

Effects of perceived behavioral control on the consumer usage intention of e-coupons

Psychology and Marketing·2006·5 authors

248citations

The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine

Journal of Current Issues & Research in Advertising·2003·4 authors

14citations

Cultural Adaptation of Business Expatriates in the Host Marketplace

Journal of International Business Studies·2001·3 authors

62citations

The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies

The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·2001·4 authors·Open access

43citations