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Diego Alvarado-Karste · Study

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Diego Alvarado-Karste

2 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-6861-7283

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i102

Citations100

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21

Most cited in this library

The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity2020 · 87 citations
The anatomy of a rivalry: the role of resentment in the development of brand attitudes2021 · 13 citations

Works

2 shown

The anatomy of a rivalry: the role of resentment in the development of brand attitudes

Journal of Product & Brand Management·2021·2 authors

13citations

The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity

Journal of Product & Brand Management·2020·2 authors

87citations