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Akua Akuffo Nyanteh · Study
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Akua Akuffo Nyanteh
1 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0001-9886-7857
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The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
2021 · 8 citations
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The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
International Journal of Emerging Markets
·
2021
·
4 authors
8
citations