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Kai‐Uwe Seidenfuss · Study
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Author
Kai‐Uwe Seidenfuss
4 works
· latest 2013
· 1 institutions
cluster: provisional
ORCID 0000-0001-9273-9061
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Most cited in this library
Nation branding and integrated marketing communications: an ASEAN perspective
2010 · 119 citations
Voluntary export restraint (VER) without market restraints?
2005 · 37 citations
Regional and country ethnocentrism: broadening ASEAN origin perspectives
2013 · 26 citations
Assembly and component origin effects: an ASEAN consumer perspective
2010 · 13 citations
Works
4 shown
Regional and country ethnocentrism: broadening ASEAN origin perspectives
Asia Pacific Journal of Marketing and Logistics
·
2013
·
3 authors
26
citations
Assembly and component origin effects: an ASEAN consumer perspective
Journal of Consumer Marketing
·
2010
·
3 authors
13
citations
Nation branding and integrated marketing communications: an ASEAN perspective
International Marketing Review
·
2010
·
4 authors
·
Open access
119
citations
Voluntary export restraint (VER) without market restraints?
European Business Review
·
2005
·
2 authors
37
citations