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Yoshihiko ohya · Study

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Yoshihiko ohya

1 works· latest 2007cluster: provisional

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The Effects of Korean Wave on Evaluation and Purchase Intention for Products Made in Korea: Focused on Cases in Japanese Markets2007 · 4 citations

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The Effects of Korean Wave on Evaluation and Purchase Intention for Products Made in Korea: Focused on Cases in Japanese Markets

Journal of Marketing Management Research·2007·3 authors

4citations