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Dominyka Venciūtė · Study

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Dominyka Venciūtė

3 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-5462-8205

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i103

Citations202

Works here3

23

24

Most cited in this library

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour2023 · 152 citations
The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry2023 · 34 citations
Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness2024 · 16 citations

Works

3 shown

Sustainability and beyond: decoding the influences of corporate social responsibility on employer brand attractiveness

Cogent Business & Management·2024·4 authors·Open access

16citations

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Journal of Retailing and Consumer Services·2023·4 authors·Open access

152citations

The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

Journal of Contemporary Marketing Science·2023·5 authors

34citations