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Ramya Neelamegham · Study

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Ramya Neelamegham

6 works· latest 2006· 2 institutionscluster: provisional

h-index5

i105

Citations729

Works here6

97

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Most cited in this library

A Bayesian Model to Forecast New Product Performance in Domestic and International Markets1999 · 338 citations
Consumer Choice Process for Experience Goods: An Econometric Model and Analysis1999 · 204 citations
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets2006 · 97 citations
Modeling and Forecasting the Sales of Technology Products2004 · 47 citations
Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables1997 · 39 citations

Works

6 shown

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science·2006·3 authors·Open access

97citations

Modeling and Forecasting the Sales of Technology Products

Quantitative Marketing and Economics·2004·2 authors

47citations

Continuous and Discrete Variables

Journal of Consumer Psychology·2001·10 authors

4citations

Consumer Choice Process for Experience Goods: An Econometric Model and Analysis

Journal of Marketing Research·1999·2 authors

204citations

A Bayesian Model to Forecast New Product Performance in Domestic and International Markets

Marketing Science·1999·2 authors

338citations

Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables

Marketing Letters·1997·2 authors

39citations