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Patrick Loux · Study
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Patrick Loux
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· latest 2019
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Multi-sided platforms in B2B contexts: The role of affiliation costs and interdependencies in adoption decisions
2019 · 55 citations
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Multi-sided platforms in B2B contexts: The role of affiliation costs and interdependencies in adoption decisions
Industrial Marketing Management
·
2019
·
4 authors
·
Open access
55
citations