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Lars Perner · Study

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Lars Perner

5 works· latest 2007· 2 institutionscluster: provisional

h-index5

i105

Citations295

Works here5

97

03

04

07

Most cited in this library

Consumer Responses to Rumors: Good News, Bad News1997 · 138 citations
Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes2003 · 93 citations
How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy2007 · 30 citations
Consumers' Perception and Misperception of Market Leadership and Market Pioneership2003 · 18 citations
Did You Hear What My Friend Paid! Examining the Consequences of Social Comparisons of Prices2004 · 16 citations

Works

5 shown

How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy

Journal of Marketing Management·2007·3 authors

30citations

Did You Hear What My Friend Paid! Examining the Consequences of Social Comparisons of Prices

CSUN ScholarWorks (California State University, Northridge)·2004·2 authors·Open access

16citations

Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Journal of Marketing Management·2003·3 authors

18citations

Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes

Journal of Marketing Education·2003·3 authors

93citations

Consumer Responses to Rumors: Good News, Bad News

Journal of Consumer Psychology·1997·3 authors

138citations