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Stephanie Angelina Gunawan · Study
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Stephanie Angelina Gunawan
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· latest 2021
cluster: provisional
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Celebrity Endorser and Purchase Intention: The Mediating Role of Resonance-Based Self-Attitude and Brand Credibility
2021 · 6 citations
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Celebrity Endorser and Purchase Intention: The Mediating Role of Resonance-Based Self-Attitude and Brand Credibility
Journal of Asian Finance Economics and Business
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2021
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3 authors
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Open access
6
citations