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Umut Kubat · Study

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Umut Kubat

2 works· latest 2015· 1 institutionscluster: provisionalORCID 0000-0002-2299-9199

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i102

Citations68

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15

Most cited in this library

How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective2015 · 37 citations
Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism2015 · 31 citations

Works

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Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism

International Journal of Research in Marketing·2015·2 authors·Open access

31citations

How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective

Journal of Consumer Research·2015·4 authors

37citations