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Emma Zhou · Study

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Emma Zhou

1 works· latest 2015· 1 institutionscluster: provisional

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Assessing factors in mobile marketing context model adopting TAM, Commitment-Trust Theory, environment and emotional items in facilitating purchasing intention2015 · 4 citations

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Assessing factors in mobile marketing context model adopting TAM, Commitment-Trust Theory, environment and emotional items in facilitating purchasing intention

International Conference on Service Systems and Service Management·2015·2 authors·other

4citations