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Philip Mecredy · Study

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Philip Mecredy

4 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-8308-3355

h-index4

i103

Citations68

Works here4

18

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24

Most cited in this library

Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend2018 · 36 citations
Remembering less, or needing less? Age-related differences in the purchase funnel2023 · 12 citations
Empirical generalisations in customer mindset metrics2021 · 11 citations
Differences in advertising’s effectiveness across age groups2024 · 9 citations

Works

4 shown

Differences in advertising’s effectiveness across age groups

International Journal of Advertising·2024·3 authors·Open access

9citations

Remembering less, or needing less? Age-related differences in the purchase funnel

Marketing Letters·2023·4 authors·Open access

12citations

Empirical generalisations in customer mindset metrics

Journal of Consumer Behaviour·2021·4 authors

11citations

Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend

Australasian Marketing Journal (AMJ)·2018·3 authors

36citations