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Marcus Mergenthaler · Study

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Marcus Mergenthaler

5 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-7485-2383

h-index4

i104

Citations304

Works here5

09

24

25

Most cited in this library

The food system transformation in developing countries: A disaggregate demand analysis for fruits and vegetables in Vietnam2009 · 173 citations
Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam2009 · 101 citations
Consumer transition: analyzing the impact of environmental and health consciousness on green food choices in Vietnam2025 · 18 citations
The Role of Social Media on Green Food Consumption Intention in Hanoi, Vietnam2024 · 11 citations
Identification of financing and sponsorship models for a legume-specific market information dashboard through LLM-supported analyses of qualitative expert interviews2025 · 1 citations

Works

5 shown

Identification of financing and sponsorship models for a legume-specific market information dashboard through LLM-supported analyses of qualitative expert interviews

The International Food and Agribusiness Management Review·2025·6 authors·Open access

1citations

Consumer transition: analyzing the impact of environmental and health consciousness on green food choices in Vietnam

Discover Sustainability·2025·2 authors·Open access

18citations

The Role of Social Media on Green Food Consumption Intention in Hanoi, Vietnam

Agris on-line Papers in Economics and Informatics·2024·4 authors·Open access

11citations

Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam

Review of Agricultural Economics·2009·3 authors

101citations

The food system transformation in developing countries: A disaggregate demand analysis for fruits and vegetables in Vietnam

Food Policy·2009·3 authors

173citations