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Kenneth C. C. Yang · Study

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Kenneth C. C. Yang

18 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0002-4176-6219

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Citations1,474

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Most cited in this library

Exploring factors affecting the adoption of mobile commerce in Singapore2005 · 655 citations
Shoveling Smoke: Advertising and Globalization in Contemporary India2004 · 176 citations
Factors affecting consumers’ responses to mobile advertising from a social norm theoretical perspective2009 · 131 citations
Exploring Factors Affecting Consumer Intention to Use Mobile Advertising in Taiwan2007 · 107 citations
International Study of Expert Judgment on Therapeutic Use of Benzodiazepines and Other Psychotherapeutic Medications: IV. Therapeutic Dose Dependence and Abuse Liability of Benzodiazepines in the Long-Term Treatment of Anxiety Disorders1999 · 80 citations

Works

18 shown

Framing Digital Reality Technology Applications Among Museums During COVID-19 Pandemic: A Comparative Text Mining Research

Intelligent systems reference library·2022·2 authors·chapter

5citations

The Representations of Generation Millennials and Z in the Mass Media

·2022·2 authors·other

1citations

Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising

Journal of Creative Communications·2021·2 authors

43citations

Employing Digital Reality Technologies in Art Exhibitions and Museums

Advances in computational intelligence and robotics book series·2019·2 authors·chapter

20citations

Understanding the Adoption of Mobile Commerce in Singapore with the Technology Acceptance Model (TAM)

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·4 authors·chapter

17citations

The aborted Green dam-youth escort censor-ware project in China: A case study of emerging civic participation in China’s internet policy-making process

Telematics and Informatics·2010·1 author

15citations

Factors affecting consumers’ responses to mobile advertising from a social norm theoretical perspective

Telematics and Informatics·2009·2 authors

131citations

How Guilt Level Affects Green Advertising Effectiveness?

Journal of Creative Communications·2008·2 authors

61citations

Exploring Factors Affecting Consumer Intention to Use Mobile Advertising in Taiwan

Journal of International Consumer Marketing·2007·1 author

107citations

An Exploratory Study of Factors Influencing Audience's Attitudes Toward Imported Television Programs in Taiwan

The International Journal on Media Management·2007·2 authors

8citations

Consumer Responses to Sexual Appeals in Cross-Cultural Advertisements

Journal of International Consumer Marketing·2006·1 author

33citations

Factors influencing Internet users’ perceived credibility of news-related blogs in Taiwan

Telematics and Informatics·2006·1 author

52citations

A comparative study of Internet regulatory policies in the Greater China Region: Emerging regulatory models and issues in China, Hong-Kong SAR, and Taiwan

Telematics and Informatics·2006·1 author

14citations

Exploring factors affecting the adoption of mobile commerce in Singapore

Telematics and Informatics·2005·1 author

655citations

Shoveling Smoke: Advertising and Globalization in Contemporary India

Canadian Journal of Communication·2004·1 author·other·Open access

176citations

eBusiness Essentials: Technology and Network for the Electronic Marketplace, Mark Norris, Steve West, Kevin Gaughan (Eds.); Wiley, Chichester, 2000

Telematics and Informatics·2002·1 author

0citations

International Study of Expert Judgment on Therapeutic Use of Benzodiazepines and Other Psychotherapeutic Medications: IV. Therapeutic Dose Dependence and Abuse Liability of Benzodiazepines in the Long-Term Treatment of Anxiety Disorders

Journal of Clinical Psychopharmacology·1999·4 authors

80citations

International study of expert judgment on therapeutic use of benzodiazepines and other psychotherapeutic medications: VI. Trends in recommendations for the pharmacotherapy of anxiety disorders, 1992-1997

Depression and Anxiety·1999·4 authors·Open access

56citations