SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Zain-Ul Abideen · Study

Home/Author

Zain-Ul Abideen

3 works· latest 2011· 1 institutionscluster: provisional

h-index3

i103

Citations56

Works here3

11

Most cited in this library

Effective advertising and its influence on consumer buying behavior2011 · 26 citations
Do Brand Extensions Affect Consumer Attitude: An Empirical Experience-With Reference To Pakistani Consumers2011 · 16 citations
How urban children process advertising message: Special reference to television advertising in Pakistan2011 · 14 citations

Works

3 shown

Effective advertising and its influence on consumer buying behavior

European Journal of Business and Management·2011·2 authors

26citations

How urban children process advertising message: Special reference to television advertising in Pakistan

AFRICAN JOURNAL OF BUSINESS MANAGEMENT·2011·3 authors·Open access

14citations

Do Brand Extensions Affect Consumer Attitude: An Empirical Experience-With Reference To Pakistani Consumers

Journal of Applied Business Research (JABR)·2011·2 authors·Open access

16citations