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Alexandra Raluca Jelea · Study
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Alexandra Raluca Jelea
2 works
· latest 2026
· 1 institutions
cluster: provisional
ORCID 0009-0001-9651-1475
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Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model
2025 · 7 citations
Table 1. Number of participants per generation and their time spent online. -
2026 · 0 citations
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Table 1. Number of participants per generation and their time spent online. -
Zenodo (CERN European Organization for Nuclear Research)
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2026
·
4 authors
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other
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Open access
0
citations
Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model
BRAIN BROAD RESEARCH IN ARTIFICIAL INTELLIGENCE AND NEUROSCIENCE
·
2025
·
5 authors
·
Open access
7
citations